République tchèque

Consumers, advertising and marketing in the Czech Republic


The Czech market

The Czech population is relatively large (10 million people), concentrated (131 inhabitants per km²) but rather rural (65,4% of urbanization). The markets are not as saturated as in Western Europes, but both the local and Asian competitions are growing.


Local consumers

In spite of the development of the distribution sector, purchases remain pluri-weekly. Consumers are attracted by products related to pleasures and leisures, but they are demanding and very sensitive to prices. The origin of the product counts more than the brand, towards which Czech consumers are not very faithful.

Little adaptation to the products is necessary. Czech consumers, as western Europeans, adopt the same consumption patterns, and are increasingly more demanding and more solicited. Czech consumers and firms are price-sensitive and much appreciate presents, prizes…s


Other useful sections of the website


kuBusiness and trade in the Czech Republic

kuEconomic sectors


To go further

incoma.cz - Incoma Gfk : news and studies about the Czech consumer

apra.cz - Association of Public Relations Agencies

aka.cz - Czech Association of Communications Agencies

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